About this client
Combining luxury, adventure, relaxation and fun, this hospitality client offers an authentic island experience. St Eustatius is the hidden gem of the Caribbean. Where the Quill Volcano meets the Atlantic Ocean, this exclusive Dive & Nature resort sits.
About the job
This client is seeking a talented PR & Brand Manager who has fantastic knowledge of the luxury resort market, preferably the Caribbean. You will also have a diverse interest in all commercial pillars to support and drive revenue, sales and occupancy.
You will have a minimum of > 3 years’ experience, be a self- motivated and organized individual who loves to stay on top of industry trends and new innovative ways to approach your role to meet your objectives. It is important to have a strong eye for detail and commercial awareness.
The role requires the candidate to be based in St. Eustatius in the Dutch Caribbean, enjoy being part of a dynamic Sales & Marketing team as the resort continues to make its mark in the luxury hotel market whilst enjoying a tropical island lifestyle.
Key roles & responsibilities
- Comprehensive creative marketing support for the commercial pillars of this resort.
- Creatively minded designing marketing materials for all outlets, including two restaurants, scuba diving operation, front office and marketing following brand guidelines.
- Management support with social media, digital and PR agencies in US and Europe.
- Reviewing agencies productivity and approving output paid social/ analytical campaigns, press releases.
- Implementing marketing promotions and packages across website, social media and digital platforms.
- Managing CRM and all client’s communications-creation and ownership of monthly newsletter to database, digital assets and sales collateral.
- Managing the resorts master database.
- Attend and respond to all online reviews.
- Creating and supplying all print and digital assets.
- Review all artwork according to brand voice for the resort.
- Website management to ensure up to date information is live and ensure seamless customer journey in coordination with web host.
- Ownership of all resort branding and approval of signage and verbiage.
- Brand event coordination.
- Creation and execution of tactical marketing campaigns.
- Ownership of social media output, content strategy, creation, benchmarking, engagement, advertising.
- Copywriting for advertising and press opportunities.
- Establishing relationships with local press outlets for coverages and features.
- Bi-monthly press coverage roundups for the entire team.
- Copywriting for advertising and press opportunities.
- Ownership of social media output, content strategy, creation, benchmarking, engagement, advertising.
- Reviewing and approving copy and posting schedule on social media platforms, liaising with the events manager to ensure inclusion of F&B events.
- Coordinating and managing photoshoots and videography.
- Support with trade shows, roadshows, with some international travel requirements.
- Liaison to representation in US and Europe for ad hoc design and marketing requirements and requests.
- Support resort-team with ad-hoc requirements.
- In house relations and communications of sales and marketing initiatives.
- Diary management, coordination of meetings and minute taker.
- Preparation of month end reports and analytics for departmental meetings.
- Coordination and on site support with on-island client fam and press trips.
- Client communication support with all follow ups post sales events.
- Proactively solicit new business and partnership opportunities in local and international markets.
- Support sales with B2B marketing management of consortia and tour operator channels.
- Support with local and international partner relations and on-site support for VIP’s.
Qualifications
- >3 years experience within Sales & Marketing.
- Fluent in written and oral English.
- Competent in Canva and design programs.
- Skills and knowledge of PMS (Stay in Touch), GDS- and Meta-platforms (non essential).
- Strong copywriting and editing skills.
- Numerical and intermediate Excel skills.
- A proactive nature, confident with acute attention to detail.
- Ability to work independently as well as in a team.
- Enjoys working in a fast-paced & growing hotel resort environment.
- Entrepreneurial thinker.
- Positive, ambitious and goal-driven.
- Organizational skills to manage multiple concurrent projects.
- Confident public speaker.
This client is offering the following package:
- Interesting salary package: USD $3,200 gross monthly + USD $1,000 gross housing allowance (depending on relevant working experience and completed education)
- On-time (one time) relocation allowance: USD $500 gross
- 1 Round trip ticket to start working.
- This client provides housing for the first month and assist the new PR/Brand Manager as much as possible in getting a house. There will soon be additional Management Houses available to rent (which cost USD $900) from an affiliate company.
- The opportunity to work with an awesome team is of course the biggest plus!
Interested?
If you are excited reading the above and want to join this fantastic hotel resort, please send your resume and application letter – both in English – to dirk.rozemeyer@servicingyou.nl . In case of any questions, don’t hesitate to call Dirk Rozemeyer on 06-52636489.